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The days of people riding through the walls of a dam are over! Bajaj now back on track with a superb advertisement for their new cadet - Pulsar 200. The advertisement which seems to be shot in Cuba , is by advertisement agency Ogilvy & Mather. 1.30 Minute long advertisement was shot with a [...]

Shezad is one of those 20 odd luckiest guys in india who got one from the first batch of pulsar 220. When i asked him to write a review on his bike to add in IndianBikeNews.com , he was more than ready! Lets see what he has to say about his bike :
THIS IS [...]

American cult bike brand Harley Davidson can soon be seen cruising on Indian roads with the government today relaxing emission and testing norms for their import in return for allowing mango exports to the US.
The Commerce Ministry today notified that import of motorcycles up to 800 cc engine capacity or above subject [...]

Two-wheeler major Bajaj Auto is betting big on ad campaigns and is pushing up the budget, starting with its new 200 cc Pulsar motorcycle on whose promotion it has spent Rs 1-2 crore.
“The company’s overall promotional budget for 2007 will go up by 20-25 per cent as compared to that of last [...]

2nd lot of P220 is available with Probiking Pune. Please book at the earliest if anyone is interested.And again , its available only in Pune . Only 25 bikes are there in this limited launch .I think the bajaj guys are playing business games to keep customers out from Karizma showroom . Just after [...]

Two-wheeler major, TVS Motor Company (TVS-M) has launched a sport variant of its popular entry level motorcycle, ‘Star City’. Launched in two versions, the basic and premium, the 100 cc ‘Star Sport’ is expected to strengthen TVS-M’s market share in the entry level segment.
Further, the year 2007-08 will be an year of new launches and [...]

We Indians have been pampered silly with home delivery. Want to order groceries from the neighbourhood kirana store, want a double cheese pizza, monthly provisions from the department store or even want to open a bank account, all you need to do is to pick up the phone and the product is home delivered.
But [...]

Japanese motorcycle major Yamaha may be lookingto shutting operations in India if its turnaround indicators do not work out as planned. According to an internal circular, dated February 12, 2007, and signed by Yamaha Motor India MD T Ishikawa—a copy of which is with ET-”the top management is closely monitoring ”its new “marketing strategy and [...]

Starting April 1, two-wheelers from Bajaj and Hero Honda stable are likely to cost an extra Rs 1,000 as Steel prices have increased by about Rs 500 per tonne post-budget.
Market leader Hero Honda is currently running a discount scheme of Rs 1,001 on its models which include Glamour, Splendour and Passion plus. According to [...]

BLOG POSTS are now finding their way into the marketing strategies of motorcycle makers. What started as platforms to share passions and frustrations of bikers are now being tracked by corporates to fine-tune their offerings. Instead of tedious market surveys and data crunching, companies now get reviews within hours of product launch, courtesy blogs. [...]